4 Key Strategies to ensure driver retention & engagement

Posted by

Karthipriya S

In the past few years, the trucking industry has suffered a setback with the decreasing pool of drivers. While factors such as grueling working hours and the actual physicality of the job make it difficult for the new generation to opt for the trucking industry, carriers struggle to find and retain the remaining quality drivers.

So how do you ensure your drivers stick to your company and not switch over to your competitors? Here are four key strategies to retain your drivers and keep your turnover rate to a minimum.

1. Switch to a digital platform

Maintaining better working conditions is the foundation for retaining your drivers. Most drivers find it increasingly inconvenient to rely on outdated means to consolidate customer information, pick-up/drop off points and identify the best route to cover the jobs. These factors adversely affect their daily productivity and decrease their efficiency.

An intelligent fleet management system is the ideal solution for all your driver woes. With its ability to find smarter routes, drivers can avoid heavy traffic zones and analyze weather conditions to complete their journey easily, thereby helping them ensure their maximum productivity.

In fact, drivers can switch to the digital method of maintaining their hours-of-service (HOS) to ensure that they are working as per the approved conditions.

The more comfortable a driver’s work environment is, the more likely it is for him to stay with your company.

2. Ensure driver safety

Instead of dictating drivers to follow your safety protocols, persuade your drivers to stay safe by providing various benefits.

The newest trend in the fleet management landscape is the concept of gamification to improve driver behavior. By introducing a scoring system, gamification motivates drivers to perform well in order to rank above the rest. Fleet managers monitor aggressive driving events such as harsh braking, acceleration and speeding and awards or deducts a set point for every event made. And so, drivers who follow the safety standards rank better.

Use this data to coach your drivers and conduct sessions that can help in improving their performance score. This way, companies can easily ensure driver safety, decrease accident possibilities and minimize subsequent expenses, all in one go.

3. Reward top performers

Based on the above strategy, companies can incentivize the best-performing drivers to improve loyalty and ensure retention. As per a report, drivers cited pay rates as one of the defining factors to switch. By recognizing your workforce, you ensure both performance improvement and accountability.

While company policies may differ, the inclusion of bonus and performance appraisal strategies will bring a definite improvement in employee productivity and involvement.

4. Be open to driver feedback

Always create an open communication at your workplace and be receptive to your driver feedback. Make sure your drivers have the platform to address their issues and problems faced at work. Create discussions and allow drivers to provide feedback on everything from remuneration policy, common obstacles faced by the workforce and more. If the drivers feel that their feedback is being considered and acted upon, they will instantly feel valued.

With the ideal combination of a technology-based platform and effective driver retention practices, your business is one step closer to building a productive driver workforce.